About Novolab
Novolab is a holding company and digital product creator. Through Novodigital, our studio division, a Level 1 B-BBEE, Woman and Youth owned business, we have spent 13 years helping companies enhance their brand offering and customer experience, from tech start-ups to global enterprises.
Leadership
Managing Director
"The evolution of Novo is an elevation. We're expanding on our existing ethos to bring culture, collaboration and innovative design front and centre. A brand trusted globally to help transform cultures and ways of working. A company people from all walks of life want to work with and learn from."
Chief Digital Officer
Customer experience and product executive, founder and builder. Seventeen years turning insight into systems people actually use: leading design inside banks and insurers, shipping over R1 billion in digital lending journeys at Nedbank, owning digital employee experience for 30,000+ people at Old Mutual, and founding Detour, Novolab's flagship venture. Strongest hands-on, from the boardroom to the database.
How we work
South Africa's public-service principle is the spine of how we build software, lead teams and treat founders. Eight ideas, translated from policy into product:
Ask the people you build for. Then ask again. Research is never finished.
Design for the mid-range phone and the slow network, not the demo device.
Tone is product. Greet people like Dumela, not like a ticket number.
Say exactly what happens next, written plainly. No fine print.
An audit trail on every action. Trust is engineered, not promised.
When it breaks, fix it fast and visibly. An SLA is a promise to a person.
Every rand has to earn its keep. Unit economics are a design concern.
Set the bar publicly, then hold ourselves to it.
Track record
From user experience and interface design, employee and brand experience, research and consulting, down to digital branding, art direction and positioning. In the last three years alone the team has spent over 600 hours with customers in one-on-one interviews.
