novolab

Investment criteria

You'll know in two minutes if we're a fit.

We keep it simple. If your business looks like this, we'd love to talk. And we'll give you a straight answer quickly, not a six-month process.

Digital at the core

Software, platforms, digital products and services. Businesses we understand deeply and can genuinely help grow.

Profitable & proven

Real revenue, real customers, a track record. We back working businesses, not just decks.

Happy customers

Products people actually rely on and would miss. Retention tells us more than any pitch.

Founders who care

Owners who want their company, team and customers looked after for the long term.

African roots, global reach

We especially love businesses rooted in South Africa and the continent, serving anyone anywhere.

People-first operations

Teams and products aligned with Batho Pele. Honest terms, no dark patterns, no traps.

The process

How we do deals

01

Quick, honest first call

Tell us about the business. If it's not for us, we say so immediately and explain why.

02

Fair, simple terms

Plain-language offers with no retrading. What we say on the call is what lands in the paper.

03

A long-term home

We hold and grow. Your team, brand and customers get looked after, the Batho Pele way.

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